This is the generation born between 1965 and 1980-ish. We are fiercely independent probably due to being the “latch-key generation.” We grew up with one foot in the analog age and the other in the digital revolution. We were the first generation where divorce was more the rule than the exception to it. We were raised on MTV and microwave dinners. We came of age listening to New Wave, Hip-Hop, and Grunge.

And now that we are all grown up, we still live and behave in ways that are unique to our generation. The way we travel is no exception. We enjoy a bit more luxury than other generations, we have a habit of going over budget on vacation and multi-generational trips are a favorite among us. Plus, we tend to be active-adventurers. This should come as no surprise as most of us say we still feel like we are still twenty-five.

Sadly, our generation has been almost entirely overlooked. Sandwiched between Baby Boomers and Millennials, we are the “middle child” of generations. But our time has come. At this point, the entire generation is now now over 40. We will soon overtake the Baby Boomers in numbers and buying power.

Gen X is coming into our own and we are a force to be reckoned with!!